Wendy's New Logo

By now, a lot of people are aware of Wendy's new logo which was released just a few days ago.

It would seem that a lot of brands have changed their logos (e.g. Ebay) this year, and Wendy's happened to join that same bandwagon.

Overall, I am not liking the Wendy's logo that much. Just a quick rundown of my thoughts and ideas on their new logo:

1) I do like their updating the image of Wendy as a more modern-looking girl. It makes it feel more relevant

2) The font face for "Wendy's" makes it look like it's a fake Wendy's. 

3) Is minimalist the new trend for logos? It would appear as such. I can imagine the process behind this logo: "Need a new logo--sure, let's keep everything clean and simple. Ta-dah, this is going to be the perfect new logo." Oh please. I don't see the relevance of the logo to the brand. Does it emulate what Wendy's means to its market today? I don't think so.

For a new logo, Wendy's could've done it better. 

See my post on how new logos could be judged: http://marketerette.blogspot.com/2012/09/new-logo-anyone.html

And here's Wendy's new logo vis-a-vis its previous one:

Photo taken from: http://global.fncstatic.com/static/managed/img/fn2/travel/WendysNewLogo.jpg