Be careful with your COPY!

Have you ever seen an ad that made you feel negatively due to certain words used in the ad?

A very famous case study would be Chevrolet's Nova. When it was launched, they were expecting its Mexican market to purchase a lot of its units. They failed to understand, however, that "Nova" in Spanish translates to "can't move".

I've been seeing a certain ad lately in the Philippines that makes me squirm each time. It's the recent thematic campaign of Whisper Philippines, whose ad you can preview below:

Did you spot (pun intended) which word makes me squirm?

It's the term "back friend". Back friend has some negative connotations, I believe. For one, it could pertain to something sexual--no need to delve into the details on this one. On the other hand, it could connote something like a friend--a back-up friend--and that itself is a place that no one would want to be in.

Thoughts, anyone?

The Marketerette welcomes 2014!

Hello, valued readers!

It surprised me when I realised that I started this blog around 2012. And now, it's already 2014! Time definitely flies by when you're having fun. My 2013 is one that is memorable and amazing--and I hope yours was just as good. And more than anything, thank you for reading my entries!

Anyway, what better way to start the year with a promising resolution for my blog?

This year, I wish to do one thing for this blog:
MORE POSTS.

And of course, I will make it as interesting as I can and worth your read. So stay tuned!

Can't wait to share new things with you!

Happy 2014!

The Marketerette